Latest patent of Facebook suggests that the social networking giant may bring a network of experts for its users.
In the world of technology and disruption NOBODY is too big to be disrupted. You have to stay ahead of everyone in regular manner if you want to survive and stay at the top.
Moreover, people keep asking what would happen to Facebook in the next decade. Though, the executives don’t have an answer right now but the social giant is busy fortifying the walls and widening the moats in a silent manner.
In a recent patent filed by it, Facebook intends to venture out into the recommendation and advice space.
Facebook’s patent hints that it may bring a network of experts that will be a hybrid of Quora, Wikipedia and Facebook itself. Like Quora, Facebook users can send an Ask to Answer request to an expert. And in similar fashion to Wikipedia, Facebook will provide articles, videos and research papers to its users.
Let’s have a look at what it’s all about.
What is Facebook’s Network of Experts?
The patent mentions generation of a network of experts that will consist of many small networks. Each small network of experts will specialize in different areas. For example, baby care, twins, cancer, mobile devices etc.
How Facebook Identifies an Expert?
Facebook is using its algorithms to identify experts. These algorithms identify experts based on their knowledge on specific topics.
Let say a Facebook user posts videos and writes reviews about smartphones. Then, the algorithm will identify him as a smartphones expert who can solve queries related to smartphones.
Apart from that, the Facebook also checks the information provided by a user on his Facebook profile. For example, a doctor may have shared his work experience. This sort of information identifies an expert.
In next step, after identifying an expert, Facebook generates advertisements. These advertisements request an expert to join the Facebook’s network of expert so that he can share his/her experience with other users.
The patent suggests using a signup form to join the network.
Facebook Rewards the Experts
The patent suggests that an expert will be rewarded with gifts based on his participation in his network and his level of influence. For example, a Smartphone expert may get new Smartphone from a particular manufacture or a food expert can get dinner coupons from a restaurant.
How Users can get advices from experts?
Facebook will use targeted advertisements for users. These advertisements will be about a particular product or service. For example, let say about a new Smartphone by Samsung or iPhone that they are going to launch.
By clicking on these advertisements a user will be taken to Facebook’s network of experts. And there he can get information about the product from experts.
Impact of Facebook’s Network of Experts
Disrupting services: There are a lot of models coming up on the internet to help people get opinion from doctors and lawyers. Imagine getting that advice from someone on Facebook just by sacrificing a few credits! That would be a major disruptor for such services.
Product commerce with a new angle: Consider buying a product that has a lot of detailed reviews and insights. Beyond a doubt, Facebook can start an affiliate business model for e-commerce giants and it would be huge.
Bolstering user engagement: This new social network is like the current Facebook meets Quora and Wikipedia. It’ll improve the image of Facebook as something that adds value to users and increases their productivity too.
Expanding reach of Facebook: Facebook is a means of connecting with friends and people. There still are a lot of people in remote places who’re internet savvy only for business purpose.
Take the case of an old farmer who’s learnt how to check weather forecasts over the internet. He doesn’t fancy having a Facebook profile just to connect to his buddies. But if he gets authenticated advice on modern farming techniques on Facebook, there’s a fat chance that he’s not interested.
This kind of advocate network could spread into such circles in an easy manner.