Patent published on July 18, 2023

Carvana Introduces Virtual Display Technology for Enhanced Vehicle Shopping Experience

Car shopping is a daunting task. You have to go out and inspect the car, negotiate the price, and then finally decide if it is the right one for you. This entire process can be quite time consuming and exhausting. Carvana, a car-buying company, is attempting to change this with the introduction of their new virtual display technology.

The technology, which Carvana calls “Virtual Display”, uses multiple cameras and lights to capture images of the car. It then animates the transition between the images and creates a virtual display of the car, allowing buyers to get a better look at the car without having to inspect it in person.

The idea of virtual displays has been around for some time, but Carvana is the first to apply it to the car-buying experience. This technology could be a game changer for the car-buying industry, making the process easier and more efficient for everyone involved.

The technology works by taking multiple pictures of the car at different angles. It then animates the transition between the images to create a smooth, virtual display of the car. The display is interactive, allowing users to zoom in and out, move around the car, and get a more detailed look at it than ever before.

The virtual display also provides buyers with more information about the car than they would normally have. It includes detailed information such as the car’s condition, its features, and its history. This information helps buyers make more informed decisions about the car they are considering, which is especially helpful for those who are unfamiliar with cars.

The virtual display technology could also make the car-buying process more efficient. Buyers can inspect the car from the comfort of their own home, eliminating the need for in-person inspections. This could save buyers time and money, as they no longer have to travel to a dealership or hire a mechanic to inspect the car.

Carvana’s virtual display technology could revolutionize the car-buying experience. It could make the process easier, more efficient, and more informative for buyers. While this technology is still in its early stages, it has the potential to revolutionize the way we shop for cars.

Though Carvana has developed this technology and applied for the patent (Patent Number US11704708B2), it is yet to be seen if the patent will come to the market. There is no surety whether this technology will be successful or not, but it is definitely worth exploring and could be a great addition to the car-buying experience.

Explore more